03Website2025

Madeline Language Services

A translation service should not be hard to talk to in either of the languages it works in.

Overview

Madeline Language Services provides translation and language support. The website presents the services clearly to speakers of both working languages and makes the first enquiry as low-effort as possible.

The challenge

Bilingual sites often bolt a second language onto a layout designed for the first, which leaves one audience with awkward line breaks, mistranslated navigation or a second-class experience.

The approach

Both languages were treated as first-class from the start. Layouts were built to tolerate the length differences between them, and the navigation and enquiry flow were written natively in each rather than translated mechanically.

The solution

A bilingual service website with a consistent structure in both languages, clearly described services and a short, unintimidating enquiry route.

Main features

Bilingual content structure
Layouts that tolerate differing text lengths
Clear description of each service offered
Short, low-friction enquiry form
Accessible language switching

Technology and tools

HTML
CSS
JavaScript
Bilingual content structure

Gallery

A closer look

Madeline Language Services 'What I can help with' cards covering appointments, paperwork and translation — Five cards, one per kind of help, each naming a real situation — a hospital appointment, an NIE form — instead of a generic service label a visitor has to interpret for themselves.

The 'If any of this sounds familiar' checklist of situations where language support helps — Two columns of the situations that actually bring people here — buying a home, reassuring an older relative — so a visitor recognises their own case in the list before deciding whether to get in touch.

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